Introduction

This Privacy Policy describes how 9990337779 and its affiliates (collectively "9990337779", "we", "our", "us") collect, use, share, protect, or otherwise process your information/personal data through our website www.achaaribrothers.com (hereinafter referred to as the "Platform"). Please note that you may be able to browse certain sections of the Platform without registering with us. We do not offer any product/service under this Platform outside India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes, but is not limited to:

• Name
• Date of Birth
• Address
• Telephone/Mobile Number
• Email ID
• Any information shared as proof of identity or address

Some of the sensitive personal data may be collected with your consent, such as:

• Bank account information
• Credit or debit card information
• Other payment instrument information
• Biometric information such as facial features or physiological information (to enable certain optional Platform features)

All such collection shall be in accordance with applicable laws. You always have the option not to provide information by choosing not to use a particular service or feature on the Platform. We may track your behaviour, preferences, and other information that you choose to provide on our Platform. This information is compiled and analysed on an aggregated basis. We will also collect information related to your transactions on the Platform and such third-party business partner platforms. When a third-party business partner collects your personal data directly from you, you will be governed by their privacy policies. We shall not be responsible for the privacy practices or content of such third-party privacy policies, and we request that you review them before disclosing any information. If you receive an email or call from a person or association claiming to be 9990337779 and requesting personal information such as debit/credit card PINs, net banking passwords, or mobile banking passwords, we request that you never provide such information. If you have already revealed such information, report it immediately to the appropriate law enforcement agency.

Usage

We use personal data to provide the services you request. To the extent we use your personal data for marketing purposes, we will provide you the ability to opt out of such communications. We use your personal data for:

• Assisting sellers and business partners in handling and fulfilling orders
• Enhancing customer experience
• Resolving disputes
• Troubleshooting problems
• Informing you about online and offline offers, products, services, and updates
• Customising your experience
• Detecting and protecting against errors, fraud, and criminal activity
• Enforcing our terms and conditions
• Conducting marketing research, analysis, and surveys
• Any other purpose communicated at the time of collection

You understand that your access to these products/services may be affected if the required permissions are not provided to us.

Sharing

We may share your personal data internally within our group entities, corporate entities, and affiliates to provide access to services and products offered by them. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt out. We may disclose personal data to:

• Sellers
• Business partners
• Third-party service providers
• Logistics partners
• Prepaid payment instrument issuers
• Third-party reward programs
• Other payment providers selected by you

Such disclosures may be required to:

• Provide access to our services and products
• Comply with legal obligations
• Enforce our user agreements
• Facilitate marketing and advertising activities
• Prevent, detect, investigate, and mitigate fraudulent or illegal activities

We may disclose personal and sensitive personal data to government agencies or authorised law enforcement agencies if required by law or where disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. We may also disclose personal data where reasonably necessary to:

• Enforce our Terms of Use or Privacy Policy
• Respond to claims regarding content that violates third-party rights
• Protect the rights, property, or safety of our users or the public

Security Precautions

To protect your personal data from unauthorised access, disclosure, loss, or misuse, we adopt reasonable security practices and procedures. Whenever your information is in our possession or you access your account information, we follow security guidelines and utilise secure servers to help protect your data. However, transmission of information over the internet is not completely secure and remains subject to risks beyond our control. By using the Platform, users acknowledge and accept the inherent security risks associated with transmitting data over the internet and the World Wide Web. Users are responsible for safeguarding their account login credentials and passwords.

Data Deletion and Retention

You have the option to delete your account by visiting your profile and settings on our Platform. This action will result in the loss of all information associated with your account. You may also contact us using the details provided below for assistance with such requests. In the event of pending grievances, claims, shipments, or other services, we may refuse or delay account deletion. Once an account is deleted, access to that account will no longer be available. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law. However, we may retain information if we believe it is necessary to:

• Prevent fraud
• Prevent future abuse
• Meet legal obligations
• Support legitimate business purposes

We may also retain anonymised data for analytical and research purposes.

Your Rights

You may access, rectify, and update your personal data directly through the functionalities provided on the Platform.

Consent

By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information in accordance with this Privacy Policy. If you disclose personal data relating to other individuals, you represent that you have the authority to do so and permit us to use such information in accordance with this Privacy Policy. By providing personal data on the Platform or through partner platforms or establishments, you consent to us (including our affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties) contacting you through:

• SMS
• Instant messaging applications
• Phone calls
• Email

for the purposes outlined in this Privacy Policy. You may withdraw your consent by writing to the Grievance Officer using the contact information provided below. Please include the subject line: "Withdrawal of consent for processing personal data" We may verify such requests before processing them. Please note that withdrawal of consent is not retrospective and will remain subject to our Terms of Use, this Privacy Policy, and applicable laws. If consent is withdrawn, we reserve the right to restrict or deny services for which such information is required.

Changes to this Privacy Policy

Please review this Privacy Policy periodically for updates. We may modify this Privacy Policy to reflect changes in our information practices. Where required under applicable laws, we may notify you of significant changes through appropriate communication channels.

Grievance Officer

Name of the Officer: Aakash Pal Designation: CEO Company Address: H-464, Barhana, Tehsil Siyana, District Bulandshahr, Uttar Pradesh – 203403 Contact Number: 9990337779 Office Hours: Monday – Friday (09:00 AM – 06:00 PM)